SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. Some people might tell you that SEO is an arcane field beyond the reach of ordinary webmasters. Ignore such advice!
When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Long pages don’t carry as much weight with the search engines as short ones do. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.
Additional advertising doesn’t typically boost search engine rankings. Advertisements may bring more visitors, but it does not increase your ranking.
Use many types of keywords and even common misspellings. Search engines will be able to see these meta tags and you will show up in a much larger amount of searches. While you should include topical keywords in these meta tags, you can also consider including misspellings, like “ipone” if your content is about an iPhone.
You should look at the source codes on the websites of your competitors. This will let you see how they are using SEO on their own website, and what keywords they are using. While you might not wish to imitate their methods, this bit of sleuthing can make you think of other keywords and things to try.
When you are trying to optimize your website for the search engines, having a lot of keyword density is very important. Keywords should total 20% or less of the entire article.
If you are naming your URLs for each individual page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.
Be sure to use header tags. If these headers are too large, use CSS to adjust the size. Headers are important because search engines love to use them to rank websites. To be sure the search engines use something relevant to your website, use H1 and/or H2 tags to flag important things.
Improving your ranking is not solely about drawing in visitors. You also need to keep them there. New evidence suggests that the length of time a visitor spends on a website influences the sites rankings. ) has some bearing on the site’s Page Rank. Forums, blogs, and posts that can replied to are all great means to increase visitors’ time spent on your site, as they all build interest.
Even though search engine optimization is a very complex field in which full-time experts can be found, there is a level at which novices can enter and learn. You can effectively implement your own SEO strategies by applying easy and proven methods, like the suggestions in this article. It may be even easier than you imagined!
View source codes on competitors’ websites. That lets you in on their own SEO techniques, including keywords. Though you may not want to copy what they are doing, you might be able to get some useful ideas.